Layrite Cement Hair Pomade 42gr. Layrite Cement controls frizz and gives great definition in a natural way. This is probably the trend-setting Layrite product. As its name implies, it works by binding individual hairs together to thicken and shape the hair in place all day. Its subtle hint of shine gives your hair a more natural appearance than most other matte products.Despite probably being the highest holding product, it washes out easily with water. It controls cowlicks and frizz easily, whichever the hair´s weight or length.